Artful Agave

Program Description

This trade-focused OPPM-led event reinforces Hornitos^® fresh agave taste through the planting of succulents, which are close cousins to the agave plant. This experience also encourages creativity and self-expression through the designing of their planters – all while enjoying a fresh margarita.

Account / Audience Targets

Type 1 - On-Premise Locations:
Premium or Casual Bars, Casual Restaurants, Hispanic-Owned is a plus, Accounts with Outdoor space preferred

Type 2 - Non-Premise Locations:
Outdoor Nursery, Art Studio, Plant Shop, Hispanic-Owned spaces

Target Audience:
Trade Focused, Bartenders, Account Owners, Trade Partners

Script / Messaging

Full Script with Talking Points found in Artful Agave Mini Guide on CONNECT

Introduction

Welcome guests and introduce yourself
Share brand background and context for why they’re here

Painting

Speak about Hornitos commitment to creativity, self expression, and breaking norms
Allow attendees to get comfortable and remove anything they're wearing that they don't wish to get dirty
Invite participants to get started

Hornitos Tequila Education

Dive into Hornitos tequila-making info
Discuss importance of agave and why we chose succulents
If using upcycled bottles: Speak about Hornitos commitment to sustainability

Planting Succulents

Let attendees know they can pick their succulent while their planter is
Once done drying (around 30 mins), tell attendees to begin planting

Closure

Thank attendees for coming, invite them to hang out a bit more, and remind them to take home their new succulent and to ask for Hornitos in their next marg.

Plant Acquisition

Option 1

Hornitos Bottles - Glass Shop

Bottles must be purchased/sourced before the event. Work with local high volume Hornitos account to save and upcycle their used bottle.
Provide 1 planter per attendee
Use Yelp or Google to locate and contact glass-cutting/blowing shop within vicinity of agave event to repurpose bottles into planters.
Refer to this as an example if needed, option to purchase directly from there as well if budgets allow.

Option 2

White Cermic Pots

Use Amazon or local Home Depot/hardware store to secure small succulent pots that can be painted/decorated. We recommend purchasing white pots to speed up drying time.
If working with a nursery, consider purchasing pots from them directly.
Provide 1 pot per attendee.

Succulent Guidance

What Succulents to Source

Easy-to-grow succulents include Aloe, Jade (Crassula ovata), Zebra Cactus (Haworthia), and Hens and Chicks (Sempervivum tectorum).
Due to varying participant experience and comfort levels, as well as a variety of market climates, we recommend sourcing beginner friendly, hearty succulents.

Where To Buy & How Many You'll Need

Succulents can be sourced from large hardware chains such as Home Depot and Lowe’s, as well as local nurseries. Use Google and Yelp to find year-round plant vendors in your area.
Planters will support 3 to 5 succulents depending on size. We recommend at least 5 succulents per attendee.

Our Hero Serve

Required For All Events

Hornitos Margarita

2 Parts Hornitos Plata or Reposado
1 Part Agave Syrup
1 Part Fresh-Squeezed Lime Juice
Glass: Rocks

Combine ingredients in a cocktail shaker with ice, shake, and strain into a rocks glass over fresh ice.

Why Margaritas

Margaritas continue to be the #1 cocktail in the U.S., with placements on 58% of menus.
Spicy, blood orange, and passion fruit are top trending margaritas and flavors based on menu placements. Additional flavor guidance can be found on the next slide.
Hornitos is consistently ranked highly as "good in a margarita“ (BHT).

Margatrita Flavor Plus-Ups

Optional if Expanded Offering is Desired

With our classic margarita as the base, we can leverage fresh, premium plus-ups to cater to consumer taste preferences and incorporate regionally and culturally relevant flavors and ingredients.

Where possible, appeal to your target audience adding fresh fruits, juices, or premium syrups to our hero margarita base to highlight authentic flavors and our fresh agave taste, while ensuring a premium cocktail experience. Rims and garnishes can also infuse cultural flavors into the margarita.

Suggested Latinx Flavors:

Passion Fruit
Mango
Pineapple
Jamaica Hibiscus

Suggested AF-AM Flavors:

Mango
Pineapple
Passion Fruit
Watermelon

Rims & Garnishes:

Tajin
Other Seasoned Salts (Jerk, Chipotle, etc.)
Dehydrated Fruit (Orange slices, Pineapples)

Paint Supply Tools

Paint

For either glass or ceramic pots, we recommend using acrylic paint, metallic acrylic paint, and paint pens (roughly 30-min drying time).
Per station, you should have 4 to 6 small paints (16-countpaints) and a handful of brushes in various sizes.

Spray Tents

If you would prefer to do spray painting, you’ll need spray tents(at least 1 for every 5 attendees) and spray paint.
Krylon has glass spray paint, or you can find sets on Amazon.