Fresh Moves | Black Cohort

Program Description

Hornitos^® is inviting Black consumers to the dance floor to express their culture and create collective joy. With a fresh margarita in hand, attendees will celebrate the movement that brings their community together.

Account / Audience Targets

On Premise: Focus on account in key multicultural markets that have a natural fit with music and dance, setting the tone for a joyful, free-flowing experience. Black-owned casual bars, casual/premium restaurants, or other appropriate venues are recommended.

Non-Premise: Show up at authentic local community events, such as NPHC events, Greek Sorority and Fraternity Founders Day events, and local hip-hop dance competitions to celebrate the legacy of dancing within the Black community. Consider partnering with cultural organizations and alumni groups in your area.

Target Audience: Black Consumers, 21+

Activation Guidelines

Type 1: Brunch Activity

Early to mid-day event. Casual event style - attendees are encouraged to get up and dance to fun music with friends. Drink serves are in line with Black serve strategy - with Hornitos^® Margarita as lead & the option to expand offering with: Tequila Pineapple, Black Barrel & lemonade, Hornitos^® Sidecar, or Hornitos^® Mule.

Type 2: Happy Hour / Bar

Late afternoon/night event. Event offers a more free-flowing energy focusing on dancing and mingling with high-top tables over seated meal service. Drink serves are the same as brunch, following the serve strategy. Plus-up option: Dance competition for attendees to express themselves for a chance to win a prize (locally sourced).

**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

Point of Sale / Giveaways

Available Through Your Local POS Buys