Fresh Moves | Hispanic Cohort

Program Description

Hornitos^® is inviting Hispanic consumers to celebrate their culture and create joyful, shared moments through Latin dancing. With a fresh margarita in hand, attendees will express themselves and embrace the legacy of our shared history.

Account / Audience Targets

On Premise: Focus on Hispanic-lead accounts in key markets that fit with music and dance, setting the tone for a joyful, free-flowing experience. Hispanic-owned casual/premium bars and/or restaurants or other appropriate venues are recommended.

Non-Premise: So how up at authentic local community events, specifically ones where dance and/or music are already prevalent such as street festivals. Partner with Hispanic live bands to amplify our presence. Consider partnership with local venues that already host events such as Salsa Nights.

Target Audience: Hispanic Consumers, 21+

Activation Guidelines

Type 1: Brunch Activity

Focus on Hispanic-lead accounts in key markets that fit with music and dance, setting the tone for a joyful, free-flowing experience. Hispanic-owned casual/premium bars and/or restaurants or other appropriate venues are recommended.

Type 2: Happy Hour / Bar

Happy hour or afternoon event. Free-flowing energy that focuses on dancing and mingling with high-top tables over seated meal service. Drink serves are the same as brunch, following the serve strategy for Type 1 activations. Plus-up option: Dance competition for attendees to express themselves for a chance to win a prize (locally sourced).

**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

Point of Sale / Giveaways

Available Through Your Local POS Buys