POS / Materials

Item

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Challenge Card Version 1

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Challenge Card Version 2

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Meet Your Mash Poster

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QR Code Card

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Program Assets

Item

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It's A Mix N' Mash Holiday Bash Logo

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Brand Logos - please visit the DAL to download

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Brand Bottles - please visit the DAL to download

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This Holiday Season, Invite Your Trade Partners To

Mix

With a celebration of great Seasonal Cocktails

Mash

The chance to experience our different Mashbills in a select range of premium American Whiskies including Knob Creek, Basil Hayden to Japanese Whisky-Inspired Legent

And Holiday

Bash!

With an evening of brand education, Holiday-themed games, music and tasty treats!

This Holiday Season, Invite Your Trade Partners To

Mix

With a celebration of great Seasonal Cocktails

Mash

The chance to experience our different Mashbills in a select range of premium American Whiskies including Knob Creek, Basil Hayden to Japanese Whisky-Inspired Legent

And Holiday

Bash!

With an evening of brand education, Holiday-themed games, music and tasty treats!

How to Plan Your Event

Cocktails

Focus Brands

Focus your drink strategy on Knob Creek^®, Basil Hayden^®, and Legent^®, and their families of products (like Knob Creek^® Rye or Basil Hayden^® Toast)”

Draw from Brand Strategies

Offer guests a drink menu at the bar which features the signature serves for the feature brands. Please review the brand Drink Strategy guidelines with your RBM or manager.

Supplement with Holiday Recipes

Our Master Mixologist has provided a list of seasonal recipes showcasing our featured brands.

Education

Positioned as a Game or Challenge: 'It's Time to ...Meet Your Mash"

The challenge begins with guests visiting a series of brand tasting/education stations, followed by a blind tasting. As they begin, guests are provided a tasting card for notes and to use later for the blind tasting. (see also app option).

Information Stations

Set up individual tasting/information stations for Basil Hayden®, Knob Creek®, and Legent® with a small bite, a tasting (neat or cocktail), and an engagement piece. Guests sample and learn at the stations before taking the challenge.

Blind Tasting Challenge

After visiting the brand stations, the guests move on (at their own pace) to do a blind tasting and mark a tasting card with their choice (see POS list).

Option: Virtual Blind Tasting Quiz

You may find it more engaging for your market to conduct the blind tasting challenge using a virtual quiz - view live here. Guests scan a QR code with their smartphones and follow the online tasting app Option to enter an email to receive additional product information.

Fun & Games

Select one or several games from the Holiday Party Games book - view here. Games include holiday-themed bingo, snowball toss, reindeer ring toss, dreidel roulette and more. Easy to execute and simple to play - perfect for informal fun!

**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

How to Plan Your Event

Cocktails

Focus Brands

Focus your drink strategy on Knob Creek, Basil Hayden, and Legent, and their families of products (like Knob Creek Rye or Basil Hayden Toast)”

Draw from Brand Strategies

Offer guests a drink menu at the bar which features the signature serves for the feature brands. Please review the brand Drink Strategy guidelines with your RBM or manager.

Supplement with Holiday Recipes

Our Master Mixologist has provided a list of seasonal recipes showcasing our featured brands. Download here.

Education

Positioned as a Game or Challenge: 'It's Time to ...Meet Your Mash"

Information Stations

Blind Tasting Challenge

After visiting the brand stations, the guests move on (at their own pace) to do a blind tasting and mark a tasting card with their choice (see POS list).

Option: Virtual Blind Tasting Quiz

Fun & Games

Event Format

35-50 trade guests for 2.5 hour Holiday-themed event

Select an account that is popular with the trade and has adequate space for games and tasting stations

Be sure to have event leaders on hand to run the 2 games and the mixing station

Event Set-up

Games, blinding tasting and brand sampling/education stations set-up.

4PM

Staff Training

Review run of show with host account and sampling staff; assign roles for serving cocktails and light bites.

6PM

Guests Arrive

Guests are checked-in and greeted with welcome cocktail and light bites. Bar opens. Brand tasting stations open. ‘Meet Your Mash’ challenge begins.

7PM

Games Begin

Leader announces games - ‘Get your teams together!’

7:30PM

Closing Remarks

Event Leader offers congratulations to those who succeeded with the ‘Meet Your Mash’ challenge. Closing remarks.

9PM

Event Format

35-50 trade guests for 2.5 hour Holiday-themed event

Select an account that is popular with the trade and has adequate space for games and tasting stations

Be sure to have event leaders on hand to run the 2 games and the mixing station

Event Set-up

Games, blinding tasting and brand sampling/education stations set-up

4PM

Staff Training

Review run of show with host account and sampling staff; assign roles for serving cocktails and light bites

6PM

Guests Arrive

Guests are checked-in and greeted with welcome cocktail and light bites. Bar opens. Brand tasting stations open. ‘Meet Your Mash’ challenge begins.

7PM

Games Begin

Leader announces games - ‘Get your teams together!’

7:30PM

Closing Remarks

Event Leader offers congratulations to those who succeeded with the ‘Meet Your Mash’ challenge. Closing remarks.

9PM

Point of Sale/Enhancements

Blind Tasting Cards