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Trade Engagement Program

DRINK SMART
Jim Beam® Kentucky Straight Bourbon Whiskey, 40% Alc./Vol. ©2022 James B. Beam Distilling Co., Clermont, KY

Program Concept

Trade Activation Event

Bring the 'Welcoming Spirit' of Jim Beam to the Trade by creating an event around the one place people feel more welcome - the backyard BBQ. Create a warm and friendly environment filled with opportunities to socialize and engage in care free moments involving great food, Jim Beam Highballs and cocktails, outdoor games and entertainment. This is private, RSVP-only event.

program concept

Trade Activation Event

Event Format: Trade

- 3 Hour Event for Trade
- 30-40 Guests, 21+ Age
- Private, RSVP-Only Event
- Account with outdoor space

Trade guests are treated to a casual, fun and tasty backyard-style BBQ or special meal along with a day or night of games, entertainment and social engagement with Jim Beam. Start the event with brand education to amp up their knowledge of Jim Beam.

1. Focus Expressions/Drinks

Jim Beam and Family focus. Highlight Highballs and other cocktail and food-friendly serves. Keg & draft serves featured.

2. A Family Style BBQ

A casual family-style backyard Kentucky BBQ - brunch, lunch or dinner. Match the account environment whether on the lawn, the patio or porch with a comfortable set-up design. Add optional entertainment & outdoor grilling.

3. Make it Social

Provide an anchor spot for Social Media photos, such as the Beam Family couch, a custom backdrop or a simple display.

4. Fun & Games

Enhance the fun, engagement and memorability with outdoor games such as Kan Jam with Bourbon barrels, water balloon toss, Horseshoes & cornhole. Build teams and compete for simple trophies, badges, or just bragging rights.

Event Format: Trade

- 3 Hour Event for Trade
- 30-40 Guests, 21+ Age
- Private, RSVP-Only Event
- Account with outdoor space

Trade guests are treated to a casual, fun and tasty backyard-style BBQ or special meal along with a day or night of games, entertainment and social engagement with Jim Beam. Start the event with a brand education to amp up their knowledge of Jim Beam.

1. Focus Expressions/Drinks

Jim Beam and Family focus. Highlight Highballs and other cocktail and food-friendly serves. Keg & draft serves featured.

2. A Family Style BBQ

A casual family-style backyard Kentucky BBQ - brunch lunch or dinner. Match the account environment whether on the lawn, the patio or porch with a comfortable set-up design. Add optional entertainment & outdoor grilling.

3. Make It Social

Provide an anchor spot for Social Media photos, such as the Beam Family couch, a custom backdrop or a simple display.

4. Fun & Games

Point of Sale / Enhancements

Work with your manager, marketing team or local contacts to utilize existing POS in market. No POS is available to order specifically for this program.

Signage

Social Media Anchor

Outdoor Games

Highball Mugs

Point of Sale / Enhancements

Work with your manager, marketing team or local contacts to utilize existing POS in market. No POS is available to order specifically for this program.

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