Program Concept

An intimate trade and consumer dinner series highlighting everything from the revolutionary flavor to the sustainable practices behind our whisky – and the accounts that live this mission

By partnering with accounts that locally source ingredients and are rethinking the category for the better, Star Hill Supper Club is an invitation to celebrate our shared passions, the pursuit of flavor and that nearly all our ingredients are sourced within 70 miles of our distillery. Help your guests understand the intersections of flavor and connect to Star Hill Farm, even when they’re thousands of miles away from Loretto.

Host Venue:

- Have a private event space
- Source local ingredients
- Practice sustainability
- Have a chef-driven reputation
- Are high end casual, or fine dining

Featured Expressions:

- Classic
- Maker's 46
- Cask Strength
- If leveraging Private Selection or the Wood Finishing Series, please work with your local diplomat

How Does It Work?

Be Creative! Partner with a local Chef and showcase Maker's Mark from these different but complementary perspectives:

Host Venue

Select a venue whose sustainability values align with the values of Maker’s and work with a local purveyor or farm to ensure all ingredients for the dinner are sourced locally. Consider accounts with a chef-driven reputation, or an outdoor space to draw parallels to Star Hill Farm.

Perfect Pairings

Create a sensory experience of flavor through special Maker’s Mark pairings. Consider honey-inspired serves, showcasing the diversity of flavor and terroir of local ingredients and native artisanal honey.

Inspirational Speakers

Give the chefs and local farmers the floor to share the importance of sourcing local ingredients and how that impacts their sustainability practices as well as enhances the flavors of their ingredients. As the dinner proceeds, focus on the parallels between local practices and our mission at Star Hill Farm, including our B Corp and regenerative farming initiatives.

Program Concept

An intimate trade and consumer dinner series highlighting everything from the revolutionary flavor to the sustainable practices behind our whisky – and the accounts that live this mission

Host Venue:

- Have a private event space
- Source local ingredients
- Practice sustainability
- Have a chef-driven reputation
- Are high end casual, or fine dining

Featured Expressions:

- Classic
- Maker's 46
- Cask Strength
- If leveraging Private Selection or the Wood Finishing Series, please work with your local diplomat

How Does It Work?

Be Creative! Partner with a local Chef and showcase Maker's Mark from these different but complementary perspectives:

Host Venue

Perfect Pairings

Inspirational Speakers

Event Format

~2-3 Hour Event for Trade or Consumers
10-20 Guests - Seated Dinner
Private RSVP Event

On arrival, guests are welcomed to a cocktail hour with small bites and a signature Maker’s Mark serve. The host opens the event with a short introduction describing the evening and explaining the collaboration across Maker’s Mark and the venue/chef/local farmers.

Presentations can be paired with the courses throughout the seated dinner. The host, along with the local chef and farmers, lead the presentations. Target 2-3 presentations per event.

Presentation Inspiration

Presentations should be designed to highlight the local nature of the ingredients and tie back to the pursuit of flavor at Star Hill Farm. This deck hits the key points on Star Hill Farm and serves as a starting point for presentations. Topics to consider:

Local Sourcing

The Innovation Garden

The Local Pollinator Program

Protecting the Nature we Distill

Develop presentations that work best for your market and where possible, in partnership with the local farmers and host chef or mixologist.

Full Change Makers Trade Advocacy Education can be found here.

**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

Event Format

~2-3 Hour Event for Trade or Consumers
10-20 Guests - Seated Dinner
Private RSVP Event

Presentations can be paired with the courses throughout the seated dinner. The host, along with the local chef and farmers, lead the presentations. Target 2-3 presentations per event.

Presentation Inspiration

Presentations should be designed to highlight the local nature of the ingredients and tieback to the pursuit of flavor at Star Hill Farm. This deck hits the key points on Star Hill Farm and serves as a starting point for presentations. Topics to consider:

Local Sourcing

The Innovation Garden

The Local Pollinator Program

Protecting the Nature we Distill

Develop presentations that work best for your market and where possible, in partnership with the local farmers and host chef or mixologist.

Full Change Makers Trade Advocacy Education can be found here.

**Be sure to check with your local Industry Law team to ensure compliance with all State and Federal laws**

Point of Sale/Enhancements

Check With Your Local Team/Distributor

for any premium POS that is already available

Variable Menu Card

Variable Event Poster

Point of Sale

Check With Your Local Team/Distributor

for any premium POS that is already available

Variable Menu Card

Variable Event Poster

Planning Worksheet

download worksheet

location/date(s)

format

materials

pre-promotion

product

What is the event location, and what are dates/times it will take place?

What activities, food, drinks, entertainment are to be included?

What POS, merchandising, displays, menus, signage, gifts are to be included?

What methods will be used to encourage attendance?

What drinks or sampling will be featured and how?

Planning Worksheet

location/date(s)

What is the event location, and what are dates/times it will take place?

Format

What activities, food, drinks, entertainment are to be included?

Materials

What POS, merchandising, displays, menus, signage, gifts are to be included?

Pre-Promotion

What methods will be used to encourage attendance?

Product

What drinks or sampling will be featured and how?

Download Worksheet

Program Goals

distribution

Priority Distribution:

Maker's Mark Original
Maker's Mark 46
1 Additional Maker's Mark SKU (e.g., Cask)

Features
At Host Account

One Month Prior to Event:

Maker's Mark Cocktail featuring locally sourced ingredients in the #1 cocktail position on menu; ideally Gold Rush iteration

Event:

Four cocktail options, featuring Maker's Mark and locally sourced ingredients (e.g. Gold Rush with locally sourced honey)

One Month Post Event:

One cocktail from the dinner featured on the menu

Merchandising
At Host Account

One Month Prior/Post Event:

Locally-provided POS to meet displays standards
Prominent Family Back Bar Placement

Outreach

Pre-Event Invitations:

Create printed event invites or use SplashThat! Template

view template

Event:

Sign-in guest for follow-up

Post-Event Social:

Follow-up with guests for additional menu placements