X
POS / Materials
Item
Download Link
Jim Beam Highball Table Tent
Download Files
Maker's Mark Gold Rush Table Tent
Download Files
Hornitos Plata Shots Table Tent
Download Files
Tres Generaciones Margarita Table Tent
Download Files
On The Rocks Table Tent
Download Files
Program Assets
Item
Download Link
Brand Logos and Bottle Photos can be found on the DAL
Download Files
X
BrandMuscle
Item
Download Link
Download order form for BrandMuscle items: Table Tents by Brand
Download Files
HH Global - INWK
Before placing a POS order with INWK, please contact your Marketing Manager and OPPM peers to inquire whether they would like to join your order, ensuring peak pricing efficiencies are achieved.
Item
Download Link
Download order form for HH Global - INWK items: See list of items using the Point of Sale/Enhancements tab below
Download Files
1. Sampling/Features
Jim Beam Highball: sampling sizes & Highball drink specials
2. Games/Giveaways
Outdoor games to drive engagement and entertain + merchandise prizes
An afternoon or evening of summertime fun showcasing the Jim Beam Highball.

Ideal for: Trend-setting casual bars & restaurants with patio spaces and outdoor service. Good whiskey accounts a plus.
3. Enhancements
Enhance the event with Table Tents, Bar Carts, Cocktail Trays
4. Staff Support
15 minute staff training to kick-off the program covering drinks and activities.
**Be sure to check with your local industry law team to ensure compliance with all State and Federal laws**
An afternoon or evening of summertime fun showcasing the Jim Beam Highball.

Ideal for: Trend-setting casual bars & restaurants with patio spaces and outdoor service. Good whiskey accounts a plus.
1. Sampling/Features
Jim Beam Highball: sampling sizes & Highball drink specials
2. Games/Giveaways
Outdoor games to drive engagement and entertain + merchandise prizes
3. Enhancements
Enhance the event with Table Tents, Bar Carts, Cocktail Trays
4. Staff Support
15 minute staff training to kick-off the program covering drinks and activities
**Be sure to check with your local industry law team to ensure compliance with all State and Federal laws**

Point of Sale / Enhancements

Branded Table Tents
Size: 4" x 6"
When you order, select the brand(s) you need
Sling Chair
Solid wood frame and durable fabric seat
Theme & Logo will vary by focus brand
Fleece Blanket
Size: 50" x 60"
Order with logo by focus brand
Hornitos Tin Cup
Hornitos Flip Flops
Hornitos Towel
Hornitos Beach Bag
Folding Malibu Sunglasses
White Hornitos Sunglasses
White T-Shirts
Pillows
Bar Cart
Cocktail Crate
Cooler
Portable Bar
Assorted Cups
Camp Mug
Ice Bucket
Polaroid Camera
Fridge Magnet
Large Jenga*
Corn Hole*
LED Nighttime Corn Hole*
Large Dominoes
Ladder Golf Game*
Four In A Row Game*
Rubberized Sunglasses*
Executive Phone Wallet
* This item is available with branding for Jim Beam, Maker's Mark, Hornitos, On The Rocks, and Tres Generaciones

Point of Sale

Branded Table Tents
Size: 4" x 6"
When you order, select the brand(s) you need
Sling Chair
Solid wood frame and durable fabric seat
Theme & Logo will vary by focus brand
Fleece Blanket
Size: 50" x 60"
Order with logo by focus brand
Hornitos Tin Cup
Hornitos Flip Flops
Hornitos Towel
Hornitos Beach Bag
Folding Malibu Sunglasses
White Hornitos Sunglasses
White T-Shirts
Pillows
Bar Cart
Cocktail Crate
Cooler
Portable Bar
Assorted Cups
Camp Mug
Ice Bucket
Polaroid Camera
Fridge Magnet
Large Jenga*
Corn Hole*
LED Nighttime Corn Hole*
Large Dominoes
Ladder Golf Game*
Four In A Row Game*
Rubberized Sunglasses*
Executive Phone Wallet
* This item is available with branding for Jim Beam, Maker's Mark, Hornitos, On The Rocks, and Tres Generaciones

Planning Worksheet

download worksheet
location/date(s)
format
materials
pre-promotion
product

What is the event location, and what are dates/times it will take place?

What activities, food, drinks, entertainment are to be included?

What POS, merchandising, displays, menus, signage, gifts are to be included?

What methods will be used to encourage attendance?

What drinks or sampling will be featured and how?

Planning Worksheet

location/date(s)

What is the event location, and what are dates/times it will take place?
Format

What activities, food, drinks, entertainment are to be included?
Materials

What POS, merchandising, displays, menus, signage, gifts are to be included?
Pre-Promotion

What methods will be used to encourage attendance?
Product

What drinks or sampling will be featured and how?
Download Worksheet

Program Goals

distribution
Priority Distribution:
(based on your chosen focus brand)
Jim Beam Family
Maker's Mark / Maker's 46
Hornitos
Tres Generaciones
On The Rocks / RTD - All Flavors
Investment
ASK: Which option will reach more consumers more effectively?
Option A: OPPM Led
- No agency cost
- Ability to buy customers full-sized drinks*
- OPPMs are more knowledgeable than agency samples, able to engage in more thoughtful brand conversation with consumers
Option B: Agency Staffing & Support
- Agency cost (~$500 allows for $250 spend)
- Sampling only, no full-sized drinks
- Multiplies account reach as OPPM not required to be present
*On a limited basis; legally, may not extent to all guests present
Features
Event:
2-3 cocktails on menu
Merchandising
(check with local market for available items)
Event:
Branded Shakers
Rail Mats
Caddy's
Prominent Signage