Developed a comprehensive library of promotional event details and resources for Jim Beam, designed to keep local distributors informed about new event concepts. This nationwide repository facilitates the coordination and arrangement of live events, providing access to information on promotional materials, schedules, setup procedures, and strategies to maximize brand impact.
Key challenges included migrating from a legacy platform to a more robust solution while simultaneously enhancing the overall format and functionality. Additionally, we overcame technical limitations, such as Webflow's single-user editing constraint, by implementing collaborative strategies.
